Google Ads:
How We Find Active Window Shoppers
Many advertisers try to build brand awareness with Social Media, Radio, and TV campaigns. This can be effective at building long-term awareness, but these campaigns do not target active shoppers.
We prefer to find people the right people at the right time- with Google Ads.
With 100s of keywords, we are able to target real customers at the right time.
Keywords
Ad Groups: We break our long list of keywords into "Ad Groups" so that we can show the right ad for each search. Every group has 30+ keywords that a customer may search for when shopping for a replacement window service. This list changes over time as we get more data about induvial markets.
Negative Keywords: To prevent unwanted clicks and spend on your ads, we use negative keywords. This is a an extensive list of terms that prevent our ads from showing such as: "new window for my car" or "garage door window repair".
A/B Testing
Ad Copy: We are able to tailor our Ads specifically for each "Ad Group". Our campaign is almost guaranteed to show an enticing Ad relative to a customers search.
Each Ad is dynamic; meaning I allow Google to piece together an Ad based on a list of 15 Headlines and 4 Descriptions I provide. This allows us to test what Headline and Description perform the best for each customer search.
Landing Pages: Our team creates "Landing Pages" that increase the chance of a customer converting. We test variations to find the best performing one. Learn more about landing pages here:
Remarketing
Remarketing: Using a "Remarketing" tag, we are able to target any visitor of your site for 540 days.
This gives us an advantage over competition who are ignorant of this feature. Say a customer researches window replacement companies, but puts off the final decision for a few days or months. The next time they search for replacement windows, we will be the top result.