SEO Is Not Some Secret Formula;
It Is How We Describe Your Website To Google To Increase Visibility.
Google uses 100s of signals from your website and across the web to determine who you are and what your utility is to customers.
Here are some of the best practices we use to show Google what we offer and who we want to target:
Page Descriptions: SEO Title & Meta Description
SEO titles are important because they help search engines understand the content of a webpage and how it is relevant to a user's search query. They also help to improve the visibility of a webpage in search results, as the title is one of the first things a user sees when searching for something.
Meta descriptions are useful because they give users a better idea of what a webpage is about and whether it is relevant to their search query. They also play a role in search engine optimization (SEO), as they can impact the visibility of a webpage in search results.
Tags: Heading Tags & Alt Tags
Heading Tags help to structure and organize the content on your webpage, making it easier for users to understand and navigate. They also help search engines understand the hierarchy and importance of the content on a webpage, which can impact the page's ranking in search results. There are six heading levels, from <h1> to <h6>, with <h1> being the most important and <h6> being the least.
Alt Tags are important for SEO: Search engines cannot read or understand the content of images. Alt tags allow them to understand the content of images and how they relate to the rest of the webpage. This can impact your websites ranking in search results.
Staying Relevant: Content Updates & Geotags
Search engines like Google often prioritize websites that regularly publish new content and may penalize websites that have stale or outdated content. We stay relevant with updates on "completed jobs", blogs, offers, and more!
Geotags can help search engines understand the location-specific relevance of a webpage or piece of content. This can be particularly important for our type of service business.
Site Speed & User Experience
Site Speed: A slow-loading website can be frustrating for users and may lead to a high bounce rate (when users leave the website quickly). This can signal to search engines that the website is not providing a good user experience, which can impact its ranking. We purchase our own "dedicated servers" which give our sites incredibly fast loading times. We also aim to reduce load times by optimizing photos and videos.
User Experience:
More and more users are accessing the internet from mobile devices, so it's important to ensure that your website is optimized for mobile. This includes having a fast loading speed and a user-friendly design. Google has stated that it uses mobile-friendliness as a ranking factor, so a website that is not optimized for mobile may have a lower ranking in search results.
